Learn
Classes on how a ranch works.
Start with free classes on how a ranch works. Then go deeper on your own ground, with your own numbers.
Phase 1
Foundations
Free. Short classes on how a ranch works, plus tools you can keep. We're recording them now.
Intro to Ranching
How a ranch fits together, from the soil to the sale.
How Grazing Works
How grass grows, how cattle use it, and why moving them pays off.
How Markets Work
How cattle and crop prices move. Weight classes, basis, and the cattle cycle.
How Risk and Drought Work
What goes wrong with prices and weather, and how insurance fits in.
Ranch Finance Basics
Reading your own numbers. Margins, cost of production, and what each enterprise earns.
What Virtual Fencing Changes
What changes day to day, and what it costs to run.
How Direct-to-Consumer Works
Selling beef direct. How the model works and where people get burned.
Glossary of Ranching Terms
Plain definitions for the terms that come up.
Phase 2
Your Ranch
Paid. The same topics, run on your own ranch. We start with what your land can carry, then compare it to what you run today. We're building these now.
Know Your GroundStart here
What your ground can carry, how that compares to what you run today, and where your drought risk sits.
Your Grazing Plan
How much grass you have, how fast it comes back, and where cattle go next. Built in Ground Truth.
Design Your VF System
Lay out virtual fencing for your ground, with collars from companies like Halter. Water usually decides the plan.
Your Market Position
When to sell, where your basis sits, and how exposed you are to a price drop.
Your Risk Plan
When to start cutting numbers in a drought, and how to hedge price.
Your Numbers
Your margins by enterprise, a working proforma, and a plan you can run the ranch on.
Your D2C Math
If you sell beef direct: what a customer costs to land, what they are worth, and whether it pays.
How it works
It runs on your own ground.
Send us your ranch boundary, or we will pull it. We turn it into a read on your forage, what your land can carry, and your drought history. Works for a ranch you run, a sample ranch, or a place you're thinking about buying.
What Ground Truth shows you
Eight maps of your ranch.
Ground Truth maps your ranch eight ways: grass standing, grazing pressure, recovery, drought risk, and more. Tie that to LivestockValue market data and you see what your grass is worth as cattle.
Pounds of grass standing per acre right now.